![](https://freight.cargo.site/t/original/i/53231cd269db177b9bba9d4ab48f7b53eab9446e3891d9592c320e6974f15db6/logo.png)
Wispr is reinventing personal computing for an AI-first world with neural interfaces. The company’s human-centered approach lets users interact with technology in a more natural way. Wispr believes in a brighter future for our relationship with technology. In late 2022, they had just come off of a $10M Seed II round from investors including Neo, Triple Point Capital, MVP Ventures, and Fred Ehrsam, the co-founder of Coinbase and Paradigm Ventures. At this inflection point, Wispr was looking to bring their brand identity into more alignment with their goals and company qualities.
I worked with Wispr to refine their logo, dropping the ‘AI’ and cleaning up the alignment and typography. As the centerpoint of the brand, I created a warm gradient, symbolizing the hopeful horizon of our relationship with tech and AI over the coming the coming years. Together, we moved their brand in a much more human and empathetic direction, using color and serif typography to inject humanity, approachability, and warmth to every brand touchpoint.
Webflow Development: Finsweet
I worked with Wispr to refine their logo, dropping the ‘AI’ and cleaning up the alignment and typography. As the centerpoint of the brand, I created a warm gradient, symbolizing the hopeful horizon of our relationship with tech and AI over the coming the coming years. Together, we moved their brand in a much more human and empathetic direction, using color and serif typography to inject humanity, approachability, and warmth to every brand touchpoint.
Webflow Development: Finsweet
![](https://freight.cargo.site/t/original/i/800c5a3a2a3cc6179ea6af16d213a90c2a13fd432496d0a6521f88d93626c59f/Artboard-19-copy.png)
![](https://freight.cargo.site/t/original/i/4ac531f519d8bd39fba0b3886a544e152ed147781d932b5922cf21416ad0c9ec/Artboard-19-copy-2.png)
![](https://freight.cargo.site/t/original/i/e8498f4ff510b9ccd71f8c4715c956a24c9a52c0af654ee952212539fd473b7f/Wispr_BusinessCards.jpg)
![](https://freight.cargo.site/t/original/i/63176d8c0db278f44286868ca3362f8184771e6b978f2261e8b936fbf6f5649d/Wispr_BizCards.jpg)
![](https://freight.cargo.site/t/original/i/36e414327f95e0992665937933f3f0d583286c1de5736bf25a64b5aee3dfe5af/Artboard-19-copy-72.jpg)
![](https://freight.cargo.site/t/original/i/4dffde818b16ce17991758a73d88909926bfc41120872764c674961128788599/wispr_iphone.jpg)
Digital brand guidelines delivered via Standards.
![](https://freight.cargo.site/t/original/i/c1f62ac9f8b1c3886ac1bd3da5bf72e9c63bde0d11525e5f570ef66655f3ffe1/Artboard-19.png)
![](https://freight.cargo.site/t/original/i/4f4a8127d4263c527aabfb76d427e9fbddded8b07582e220855052de5c56fb2e/Wispr_LYRS_237b.jpg)
![](https://freight.cargo.site/t/original/i/116ed7b952241a187ba043453dd1f01f3b75e23485aa0d8c16f24ebbd953c751/Wispr_Tote.jpg)
![](https://freight.cargo.site/t/original/i/e1145a6595409c2835347071c29db4dffc8fa0f64bef268d63bb284ff75bec8a/wispr_box.jpg)
![](https://freight.cargo.site/t/original/i/699039f372cb1f3fa63ef0f6450e391cd1ebf714ade53c8b4da00893d0c8c208/Wispr_LYRS_246.jpg)
![](https://freight.cargo.site/t/original/i/cb4e35c125cd45eafd8cf139fa9213a6abd38717fa7ee42fe9a7252f1cba2645/Wispr_LYRS_041.jpg)