Refined Payments

Visual Identity

Refined Payments is payment processing startup focused on transparent pricing and excellent customer service. For their mark, I knew it needed to be sleek, minimal, and modernist, in order to pair with a name with as much gravitas as "Refined." The mark is comprised of two overlapping triangle shapes (representing incoming and outgoing payments) creating a balanced, radial, geometric icon. The icon works well across the full spectrum of sizes from large signage applications to app icons and more. I paired it with a timeless serif typeface which helps provide credibility and trust, both of which are crucial for a young startup in the fintech space.

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