MyNextSeason



Brand Identity, 2021


www.mynextseason.com


MyNextSeason partners with companies to ensure that strategically important career transitions happen well. Transitional seasons can often be filled with doubt, uncertainty, and anxiety. MyNextSeason enables those individuals to find clarity, purpose, and enhanced capability through those transitions. 

Because of the need to instill confidence in companies helping their workers during transitions, it was clear that this brand needed to be approachable, credible and positive. It needed to convey that the transitional season could actually lead to something better and could be a time filled with anticipation rather than anxiety.

The brand identity is built around a color palette that references nature, and a serif headline typeface that feels elevated and refined.



The MyNextSeason symbol is a leaf comprised of bold lines indicating an upward trajectory. This simple visual is able to convey the notion of seasonality with the overall leaf shape as well as growth, movement, and transition through the arrow forms. By indicating a forward and upward motion, it communicates that the transition will be positive and hopeful.




Before/After





















©

Keep the Hope Machine Running