In February of 2025, I suported the Intercom in-house brand team on a logo design for Fin, their customer service AI agent.
Because Fin is the definitive solution for customer service, the symbol is intended to represent an overall concept of completeness and finality. All directions and paths lead into Fin, with arrows creating a star shape in the interior negative space, the common visual convention for AI. The overall footprint of the mark is defined by the Intercom symbol (the “Squinge”), allowing the mark to feel more integrated with the existing Intercom brand and website.
Because Fin is the definitive solution for customer service, the symbol is intended to represent an overall concept of completeness and finality. All directions and paths lead into Fin, with arrows creating a star shape in the interior negative space, the common visual convention for AI. The overall footprint of the mark is defined by the Intercom symbol (the “Squinge”), allowing the mark to feel more integrated with the existing Intercom brand and website.
