Brand Identity


First Presbyterian Church of Oklahoma City dates all the way back to April 28, 1889, the Sunday after the Land Run. The church is built on tradition, but embraces transformation and serves diverse local and global communities. After a in-depth strategy process, it became clear that the key brand attributes were tradition, acceptance, and service. The brand identity makes use of a contemporary serif (Reckless Neue) for headlines, to strike the right balance of tradition and progress. An expanded color palette and illustrations of the building facade provide a flexible and appropriate visual direction for the next phase in the church's long history.

Subbrand Color System ︎

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