![](https://freight.cargo.site/t/original/i/a10d1a66dfa46dd0ea9c1c907d8ade2028b4294d83af624c7558bc9d947d45f0/DataBankRender2x.jpg)
DataBank, a Kyocera Group Company, is a data activation and process improvement firm partnering with government, healthcare, and private sector clients to create efficiencies, power automation, and enable strategic decision making.
I worked with DataBank on a full brand identity refresh to reflect a shift in their brand positioning. After uncovering some misconceptions around their product offerings, the DataBank team focused their message into a core tenet: DataBank turns data into information, then activates it to drive organizations further. With that as the north star of the redesign, I knew the brand needed to feel that it was focused forward and had momentum, moving in a positive direction.
The brand identity flowed down into their sector-based subbrands as well, using an expanded color palette to denote their sectors of focus.
I worked with DataBank on a full brand identity refresh to reflect a shift in their brand positioning. After uncovering some misconceptions around their product offerings, the DataBank team focused their message into a core tenet: DataBank turns data into information, then activates it to drive organizations further. With that as the north star of the redesign, I knew the brand needed to feel that it was focused forward and had momentum, moving in a positive direction.
The brand identity flowed down into their sector-based subbrands as well, using an expanded color palette to denote their sectors of focus.
![](https://freight.cargo.site/t/original/i/cc248b982cc99159fdb246309232574df4efe5fd73ec7f147fdbc9f82d1c0c4e/DataBankLogo2x.png)
Within the brand brief, there were a few certain
phrases like “data refinement,” “creating
efficiencies,” “process improvement,” and
“moving forward” that continued to rise to the surface when brainstorming toward a visual concept. These ideas
are ultimately conveyed in the new DataBank
mark. The distinct pieces are converging
toward a common endpoint, representing the
common goals of DataBank and their clients. All of the elements are moving forward and upward, all contained in
a D letterform, representing DataBank.
The end result is simple, memorable, extremely flexible, retaining clarity and readability at a full spectrum of sizes.
The end result is simple, memorable, extremely flexible, retaining clarity and readability at a full spectrum of sizes.
![](https://freight.cargo.site/t/original/i/75fdd2a9d2db3918526401ef7835a8e9e234f323774903acd0e5a34b92c7cb48/DataBankIcon2x.png)
![](https://freight.cargo.site/t/original/i/aad2f09710e230dfa8cab6d7d102b20a52dfc560333bba313a15c83498ac9e77/BusinessCards2.jpg)
![](https://freight.cargo.site/t/original/i/64d1a8f225293b2ccec68814957415ab3366915ff1be904e8f398ba013501eb7/DataBankSubbrands2x.png)
Logo evolution.
![](https://freight.cargo.site/t/original/i/659149b8d7a389d11500c7a6a8be5f24543f0d3236a325890a675e736b0b0962/Artboard-12x.png)
![](https://freight.cargo.site/t/original/i/3322cc6788964bce38425fd871bc3e63f966dee890a5069f964b83c90e0f7fe3/WallFinal.jpg)
![](https://freight.cargo.site/t/original/i/c5e8d61e9d3f06c7ca06cd308a85ac23f50b218a4931add21542e91fd1123cb1/booklet.jpg)
![](https://freight.cargo.site/t/original/i/f69675a3a884af9e2eb6cf3c48db98c27f5f8d5a67fec09a1474ccd8ab423fa5/booklets1.jpg)
![](https://freight.cargo.site/t/original/i/139a703ea0f70282274252d45e15811efc43ef0913f7178f4c725b79fd869fd7/booklets.jpg)
![](https://freight.cargo.site/t/original/i/d3d0e04b1b01a0e9912ebe3a6a4c6d0a76de1325ed6e2a26d15332714166ba83/databanksign.jpg)
![](https://freight.cargo.site/t/original/i/8e1661d98e448c082b726b75db87e86957a268586fccf870d9c9581ddc4348df/DataBankLinkedIn2x.png)
![](https://freight.cargo.site/t/original/i/e51a84a289ff26c242fa372a91ed9fe85a3d20584b9ef11a259d46d64cc9d3cf/DataBankFolder.jpg)
![](https://freight.cargo.site/t/original/i/197e3f464e183a3ade83bb18cf6ceb3fee796ac2e08bf36c1ff75e3cfa50230d/brandpad.jpg)
Digital brand guidelines delivered via Brandpad.
![](https://freight.cargo.site/t/original/i/80b4904ce7fcb224c9ba434fde6a2a462c0bcb652c407995566f7428a5edb2c1/billboard.jpg)
![](https://freight.cargo.site/t/original/i/07b3397aeb1386c9f329e52f95c72919bef22bedeea5a9c5c20abe14ccf1e975/largesign.jpg)
![](https://freight.cargo.site/t/original/i/9586fae2a1bac0fe51a35fec5d560465e8ed39dfb1818a697cfd23c2c6e4121d/exterior.jpg)