Chris Fox


Category:
Visual Identity

Year:
2019

Challenge:
For this brand, we knew we wanted to set Chris apart from his more corporate competitors while creating a solution that still felt professional and reputable.

Solution:
By leaning into the fact that Chris is an individual, I created a brand that feels personal, soft, and conversational. The colors are warm, the messaging is friendly, and the business cards are more than just cold information, they are an invitation to start a conversation. 




The icon is a C letter form created by overlaying a play icon onto a circle. The 3 components represent Chris, his clients, and his audience. These are the 3 components that are brought together by the stories that he tells. The play button is what connects the audience with those stories.