36.1540° N, 95.9928° W

Tulsa, OK

405 Center

Brand Identity, 2019


The 405 Center is a local non-profit in Oklahoma City that pairs the right volunteers with the right organizations, allowing them to use their skills and talents to make the biggest impact. 

Our team at Ghost worked with the 405 Center to create a visual identity that reflected their work and their passion for the city. We knew this brand needed to feel authentic, human, bold, and confrontational. We used a number of tools at our disposal – the font Franklin Gothic Condensed Bold, bespoke photography, spray paint textures, and handwritten accents – to acheive this overall tone.

Work done at Ghost.

This was not a project where it felt appropriate to use stock photography so we commissioned original photos of real people in Oklahoma City from Nate and Katrina Ward.

At times, the brand needed to feel mature and corporate (like a fundraising meeting in a board room.) But at its core, it was a raw brand–a brand for the streets. By creating bespoke spray paint textures, we were able to create a system that could flex within those contexts while still feeling cohesive across all touchpoints.


Keep the Hope Machine Running